Global Privacy Policy

Last updated: 19 August 2026

China Update Consultancy (“China Update Consultancy”, “we”, “us” or “our”) respects your privacy and is committed to handling personal information responsibly.

This Privacy Policy explains how we collect, use, disclose, store and protect personal information when you visit [chinaupdateconsultancy.com], contact us, subscribe to our updates, or use our consultancy and related services.

This policy is intended to apply globally. Where local privacy laws provide additional rights or protections, those laws will apply to the extent required. This includes, where applicable, the EU General Data Protection Regulation (“GDPR”), the UK GDPR, the Swiss Federal Act on Data Protection, and other applicable privacy and data-protection laws.

Important: Before publishing this policy, China Update Consultancy should insert its full legal entity name, registered address, contact details, and details of the actual services, suppliers and technologies it uses. This policy should also be reviewed by a qualified privacy lawyer in the relevant countries.

1. Who We Are

For the purposes of applicable data-protection laws, China Update Consultancy is generally the data controller responsible for personal information collected through our website and in connection with our services.

Data controller:
[Full legal name of China Update Consultancy entity]
[Registered or business address]
Website: [chinaupdateconsultancy.com]
Email: [info@chinaupdateconsultancy.com]

For some client engagements, we may process personal information on behalf of a client. In those circumstances, the client may be the data controller and China Update Consultancy may act as a data processor. The relevant client agreement will define the parties’ responsibilities.

2. Personal Information We Collect

We collect only the information reasonably necessary for the purposes described in this policy.

Information you provide directly

This may include:

  • your name and job title;
  • business or personal contact details, such as email address, telephone number and postal address;
  • company or organisation details;
  • information provided when you submit an enquiry or request a consultation;
  • information included in correspondence with us;
  • information required to provide consultancy, research, advisory or related services;
  • billing, invoicing and payment information;
  • newsletter or marketing preferences; and
  • any other information you choose to provide.

Please do not provide sensitive personal information unless we specifically request it and explain why it is required.

Information collected automatically

When you use our website, we may collect technical and usage information, including:

  • IP address;
  • browser type and version;
  • device type and operating system;
  • approximate location derived from IP address;
  • pages viewed and links followed;
  • dates and times of website access;
  • referring website or campaign source; and
  • information about how you interact with our website.

Information from third parties

We may receive information from:

  • your organisation or employer;
  • professional advisers and business partners;
  • publicly available sources;
  • event organisers;
  • service providers that support our business; and
  • marketing or professional networking platforms, where permitted by law.

We will handle information received from third parties in accordance with this policy and applicable law.

3. How We Use Personal Information

We may use personal information to:

  • respond to enquiries and requests;
  • provide consultancy, research, advisory and related services;
  • communicate with clients, prospective clients, suppliers and professional contacts;
  • prepare proposals, statements of work, contracts and invoices;
  • manage our business relationship with you or your organisation;
  • send newsletters, reports, invitations or other business communications where permitted;
  • understand how our website is used and improve its content and functionality;
  • personalise or measure marketing communications;
  • maintain website, network and information security;
  • prevent fraud, misuse and other unlawful activity;
  • comply with legal, regulatory, accounting and professional obligations;
  • establish, exercise or defend legal claims; and
  • protect the rights, property and safety of China Update Consultancy, our clients and others.

We will not use personal information for a new purpose that is incompatible with the purpose for which it was collected unless permitted or required by law.

4. Legal Bases for Processing under the GDPR

Where the GDPR, UK GDPR or a similar law applies, we rely on one or more of the following legal bases:

Performance of a contract

We may process information where it is necessary to enter into or perform a contract with you or your organisation.

Legitimate interests

We may process information where necessary for our legitimate business interests, such as:

  • managing and developing our consultancy business;
  • responding to business enquiries;
  • maintaining client and professional relationships;
  • improving our services and website;
  • protecting our systems and information; and
  • sending relevant business communications.

When relying on this basis, we consider whether our interests are balanced against your privacy rights and expectations.

Consent

We may rely on your consent, for example, where required before placing certain cookies or sending particular types of electronic marketing. You may withdraw consent at any time. Withdrawal does not affect processing that occurred before withdrawal.

Legal obligation

We may process information where necessary to comply with a legal or regulatory obligation.

Vital interests or public task

In limited circumstances, we may process information where necessary to protect someone’s vital interests or to perform a task carried out in the public interest, where permitted by law.

5. Marketing Communications

We may send you business updates, newsletters, reports, invitations and information about our services where permitted by law.

You can unsubscribe from marketing emails at any time by:

Even if you opt out of marketing communications, we may still send service-related or administrative messages, such as information about an existing engagement, contract, payment or security matter.

6. Cookies and Similar Technologies

Our website may use cookies, pixels, tags and similar technologies.

These technologies may be used for:

  • essential website operation;
  • security and fraud prevention;
  • remembering preferences;
  • measuring website performance;
  • understanding website usage; and
  • marketing or advertising, where permitted.

Where required by law, we will ask for consent before using non-essential cookies. You can manage your preferences through our cookie banner or settings tool. You can also adjust your browser settings, although disabling cookies may affect website functionality.

Our website may use third-party analytics or embedded-content services. These providers may collect information through their own cookies or technologies and will process information under their own privacy policies.

A separate Cookie Notice may provide further details about the cookies we use.

7. Sharing Personal Information

We may disclose personal information to:

  • our employees, contractors and professional advisers;
  • technology, hosting, email, customer relationship management and analytics providers;
  • payment processors, accountants, auditors, insurers and legal advisers;
  • suppliers and subcontractors involved in providing our services;
  • business partners, where necessary and permitted;
  • government authorities, regulators, courts or law-enforcement bodies where required or permitted by law;
  • prospective buyers, investors or advisers in connection with a merger, acquisition, restructuring or sale of assets; and
  • other parties where you have authorised us to do so.

We require service providers that process personal information on our behalf to use appropriate confidentiality and security measures and to process information only as instructed, where required by applicable law.

We do not sell personal information for money. If applicable law defines certain forms of targeted advertising or data sharing as a “sale” or “sharing”, you may have additional rights, which are described below.

8. International Transfers

China Update Consultancy may operate internationally, and our service providers may be located in countries other than the country where you live.

When personal information is transferred across borders, we will take steps required by applicable law. Depending on the circumstances, these steps may include:

  • transferring information to a country recognised as providing an adequate level of protection;
  • using standard contractual clauses or other approved contractual safeguards;
  • obtaining your consent where legally permitted;
  • applying appropriate technical and organisational security measures; and
  • conducting any required transfer assessment.

You may contact us using the details below to request further information about relevant transfer safeguards, subject to lawful limitations.

9. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this policy, including to:

  • provide services;
  • maintain appropriate business and accounting records;
  • comply with legal, regulatory or professional requirements;
  • resolve disputes;
  • enforce agreements; and
  • prevent fraud or misuse.

Retention periods vary depending on the type of information, the nature of the relationship, legal requirements and whether an ongoing business need exists. When information is no longer required, we will securely delete it, anonymise it or otherwise dispose of it in accordance with our retention procedures.

10. Information Security

We use reasonable technical and organisational measures designed to protect personal information against accidental or unlawful destruction, loss, alteration, unauthorised disclosure and unauthorised access.

These measures may include access controls, authentication procedures, secure service providers, staff confidentiality obligations, backups and appropriate monitoring.

No method of transmitting or storing information is completely secure. We cannot guarantee absolute security, but we will respond to suspected security incidents in accordance with applicable legal requirements.

11. Your Privacy Rights

Depending on where you live and the law that applies, you may have the right to:

  • request access to personal information we hold about you;
  • request correction of inaccurate or incomplete information;
  • request deletion of your personal information;
  • request restriction of processing;
  • object to processing based on legitimate interests;
  • object to direct marketing;
  • request a copy of information in a portable format;
  • withdraw consent where processing is based on consent;
  • object to certain automated decision-making or profiling;
  • request information about international transfers; and
  • Lodge a complaint with a relevant data-protection authority.

These rights are not absolute and may be subject to legal exceptions. For example, we may need to retain certain information to comply with a legal obligation or establish or defend a legal claim.

To exercise your rights, contact us at:

Email: [privacy@chinaupdateconsultancy.com]
Postal address: [insert address]

We may need to verify your identity before responding. We generally aim to respond within the period required by applicable law. If you make a request through an authorised representative, we may ask for evidence of that person’s authority.

If you are located in the European Economic Area, the United Kingdom or Switzerland, you may also complain to your local data-protection authority. A list of European supervisory authorities is available from the European Data Protection Board at edpb.europa.eu.

12. Sensitive Personal Information

We do not generally seek to collect sensitive personal information, such as information about health, biometric identifiers, political opinions, religious beliefs or criminal convictions.

If sensitive information is necessary for a particular service, we will process it only where there is a lawful basis and appropriate safeguards under applicable law.

13. Children’s Privacy

Our website and services are intended for businesses and professional users. They are not directed to children, and we do not knowingly collect personal information from children where prohibited by law.

If you believe that a child has provided personal information to us, please contact us so that we can assess and, where appropriate, delete it.

14. Third-Party Websites and Services

Our website may contain links to third-party websites, platforms or services. We are not responsible for the privacy, security or content practices of those third parties.

You should review the privacy policies of third-party websites before providing them with personal information.

15. Automated Decision-Making

We do not currently make decisions producing legal or similarly significant effects based solely on automated processing.

If this changes, we will provide any notices and safeguards required by applicable law.

16. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our services, technology, legal obligations or privacy practices.

The latest version will be published on our website with its updated date. Where required, we will provide additional notice or obtain consent before making material changes.

17. Contact Us

If you have a question, concern or request relating to this Privacy Policy or our handling of personal information, please contact:

China Update Consultancy
Email: [privacy@chinaupdateconsultancy.com]
General enquiries: [info@chinaupdateconsultancy.com]
Postal address: [insert full business or registered address]

We will review and respond to privacy enquiries in accordance with applicable law.